The 28th Edition of the Mondial Des Cultures

July 23, 2009

BRINGS TOGETHER EVERY ONE OF ALL AGES!
Drummondville, Monday July 22, 2009 – The 28th edition of the Mondial des Cultures de Drummondville was a wonderful opportunity to discover distant cultures through high quality performances of dance companies that were invited. Serbia, with its choreography and its songs of very high calibre; Mexico, exotic and exceptional with authentic costumes; and Hungary, energetic and so professional, and the discovery of the festival in 2009, Russia, performing Inuit dances from Siberia. The folk group managed to express its origins to the public and the beauty of its ancient traditions.

Despite the somewhat unpredictable weather, the event attracted crowds thanks to an improved programming and the presence of renowned international artists. The organizers are pleased with the 260,000 visitors the event attracted this year.

For the first time in 28 years, the International Parade was the very first event of the festival. Before of a crowd of 65,000 people, twelve folk ensembles strolled through the streets on a sunny afternoon before entering the park for the Bal des Nations — a new activity that festival-goers obviously enjoyed.

The Opening Show brought Florence K., the spokesperson together with the folk ensembles on center stage of the Grand Place SAQ. The originality of this show directed by Steve Durepos, created a true moment of unison to the sounds of jazz, blues and world music. It was a great moment: a unique concept especially designed for the Mondial.

The presence of the popular Québec group Kaïn, along with artists from Mackinaw, the host group, attracted an audience of all ages and a huge crowd despite the rain.

Among the distinguished guests of the 28th edition of the Mondial, Chloé Sainte-Marie highlighted Inuit Art by interpreting beautiful throat singing, to the delight of the audience who breathed in each of her words. She was accompanied by Gulun of Russia, a group that conveys the most significant history that a group ever has so far, since the Festival was created. This group is living proof of renewal, a wonderful surprise!

As for Stefie Shock, he delivered 100%. From Arabic tunes to Brazilian salsa and then putting on Jean Leloup or Elvis Presley’s hits, he entertained a young crowd during the outdoors International Disco. A repeat for next year for sure!

In the end, Dan Bigras and his “girls” offered a two-hour long performance full of emotions with the Artists for Peace Show. The highlight of the evening was without doubt the Pierre Jasmin and Alexandre Da Costa’s participation, who interpreted classical music during the fireworks that ended this awaited event.

As always, the Folkothèque Bluberi attracted folklore fans with plenty of interactive shows. One after the other, groups gave performances with a communicative energy. Artists were often given standing ovations. The special feature of this year’s program was the emphasis given to world music. It gave the audience a chance to discover such artists as Alasdair Fraser, Natalie Haas, Idy Oulo and Harry Manx, who led spectators from Scotland to Cameroon in Africa, and to the East. It’s not every day that we can meet at the Mondial des Cultures people who have been nominated for the Grammy Awards.

The Pavillon des Cultures Loto-Québec has also been a great success thanks to a spiced up program with something in store for everyone: dance classes, new and current trends, daily cultural themes, photo sessions or cooking workshops. This year, the famous Soeur Angèle stole the limelight during the cooking workshop on flavours of the world.

The young ones also had their share of folklore and multicultural activities thanks to the Youth Area Hydro-Québec, which offered daily performances of folk ensembles. The award goes to the Objects Theatre: an innovative concept that makes objects come to life. It captured the attention of young and older spectators alike through international legends. At the Grande Place SAQ, the performance of Shilvi delighted her young audience; it was one of the highlights of the youth program and also a great success for families.

The Green Zone, which is part of the initiatives taken by the organization to reduce the impact of the event on the environment, has fully fulfilled its mandate. Every day, the team has greatly raised the awareness of visitors.

The Favourite Moments Gala presented at the Centre culturel was once more the moment to see for the first time or once again, performances given by Mackinaw, Hungary, Serbia, Russia and Mexico, all dance groups that delighted the audience during the festival.

The best moment of the festival was definitely the closing show. For the very first time, both arts — circus and dance — were performed together in a simple yet bold mise en scène, directed by Steve Durepos. He surpassed himself brilliantly!

Highlights

The 2009 edition of the Mondial brought highlights for organizers of the event.

– The badges sold in advance either to the public or corporate badges, hit a record high this year.
– On this one rare occasion, seat sales for the show were sold out (Artists for Peace Show) 48 hours prior to the Show. Obviously, the weather did not bother spectators.

– The media outreach at the national level has increased by 25% for the interviews and spots directly related to the Mondial des Cultures. The event draws more and more the attention of national journalists in terms of interest and positioning.

– The change of image, the addition of social media such as Youtube and Facebook pages of the Mondial have helped attract a new clientele of adolescents and young adults.

– The initiative to offer healthy meals through a new restaurant on the site “The Delights of the World” has really met public demand; the results have far exceeded expectations.

See you from July 8 to 18, 2010!

Media Relations:
Alain Labonté Communications, alain@alainlabonte.ca, 1-514-815-2128

Comments

Want to contribute? Leave a comment!